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FutureTech Pharma Key Takeaways


 

Sessions included a deep dive into using technology to create emotional connections with patients and a Healthcare Businesswomen’s Association look at the health-tech marketing efforts spearheaded by some of its A-list members.

Speakers explored:

  • The importance of empathy within healthcare communications – and how, contrary to conventional wisdom, it can be bolstered via the savvy use of technology
  • How AI can be used to detect weak, but important signals of customer behavior
  • Fostering client – agency partnerships to drive success in multichannel marketing
  • Successful behavioral design principles used by tech companies

 Couldn’t make it to the event in person? Download now to see what you missed.

Download this latest free e-Book, highlighting key takeaways from our FutureTech Pharma event in Philadelphia on April 17.

The program boasted some of the industry’s most forward-minded speakers and thinkers, featuring topics ranging from buzzy (artificial intelligence and machine learning) to ripe for a rethinking (multichannel marketing).

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