The Changing Landscape of Branding Pharmaceuticals

By: Addison Whitney

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In this whitepaper, we focus on the practice of naming an asset and how this process has evolved over the years. By focusing on just the naming, we’re able to break down some of the more complicated aspects of branding an asset and the changing regulatory landscape’s implications on naming.

Published:  Jul 3, 2014

Length:      10

Type:          White Paper

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