BEYOND DTC:

Spotlighting why pharma brands are leveraging 

digital communications to drive HCP engagement

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How can pharma brands ensure their messaging reaches the right provider with the right content at the right time? Digital alternatives – delivered via an eBlast, microsite, or newsletter – are proving to be highly effective tools of engagement.

In this e-Book, we explore:

  • Looking beyond DTC to drive HCP engagement
  • Real-world case studies that highlight how digital messaging boosted interactions with providers
  • A dynamic infographic showing the impact of price disclosure proposals on DTC advertising

  Access this free e-Book today!

Limited access to healthcare providers is an ongoing challenge for pharma sales reps. But is DTC the answer?

Maybe not. DTC is an effective tool to increase awareness among patients, but often falls short in ensuring the brand’s messaging reaches providers. Going forward, pharma’s DTC ads on television are poised to face increased scrutiny, with both industry watchdogs and government representatives calling for greater transparency in drug pricing.

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