Choosing the Right Partner: 

The Buyer's Guide to Consulting Services


 

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It's part of MM&M's coverage of the new competition posed by consultancies positioning themselves in the creative and digital spaces inhabited by agencies, with results presented in the form of two main buyer’s guides.

These run the gamut of what consultancies/agencies provide and include the following insights:

  • Who’s solving what kinds of problems for clients 
  • Suggestions for when, and when not, to use consultancies and agencies
  • Why some brands have started to move toward consultancies 
  • What each can offer that clients can't get elsewhere
  • And more insights to help you calibrate your partner mix 

Access this free e-Book today!

What are the important elements pharma brand marketers should consider when deciding on their partner mix?

Why have some brands started to move away from agencies and toward consultancies? In this e-Book, MM&M unveils the viewpoints of pharma companies, the life science arms of large consultancies, networked-owned agencies, as well as their smaller counterparts. 


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