Flipping the Funnel to Win at the Point of Care

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The point of care is everywhere, as inaccessible physicians and hard-to-find patients access disease information and interact with pharma brands on their own terms.


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Data-driven targeting, media mix modeling, responsive content, and marketing automation have flipped the marketing funnel upside-down, pushing personalized engagement upstream.  

Now, it’s possible to scale relevant brand/consumer interactions that lead to more meaningful patient/physician communications and better outcomes.  

Get right-side up with the new upside-down marketing funnel using the insight in this new whitepaper.

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