Welcome to "MM&M's 2017 Hall of Femme"

 

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MM&M's Hall of Femme event, held this year in June, recognized 16 of the industry's women leaders, including executives employed by healthcare agencies, biopharmaceutical and medical technology companies, and other healthcare firms. Many of these leaders blazed a trail for other women to move up the career ladder.

Now we're giving you an opportunity to catch up on what you missed. Download our e-Book today, which recaps the day's panels, dialogue, and discussions, all of which highlighted the key issues affecting women working in healthcare marketing today.

Includes the following:

  • Q&As with the 16 Hall of Femme honorees, who talk about their professional victories and challenges – and dispense advice for women who are starting their careers in healthcare marketing
  • A list of this year's 20 Women to Watch, who are aspiring healthcare commercial and marketing execs in the mid-stages of their careers
  • A view on diversity, as given by Bristol-Myers Squibb's Susan Sweeney in her keynote address. "When we have diverse teams, we get better outcomes,” she said.
  • The role of amplification in the workplace. “There’s this idea to echo what another woman has said, because sometime our voices do get lost,” Soma Gupta, Pfizer’s VP and commercial lead for rare disease in North America, told the crowd.
  • The power of fearlessness for women leaders. “When you succeed, you are given the autonomy to do more,” noted Margaret Long, Astellas’ VP of business communications and stakeholder engagement.
  • And the need for more diverse perspectives in healthcare marketing. “You have to target people from a space they understand,” said Takisha Green, VP of regulatory compliance for WPP’s Team Pfizer.
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