Welcome to “The Agency-Client Relationship,” the first Leadership Exchange Uncut e-book from MM&M
As the industry continues to evolve, so must the agency-client relationship. How can pharma clients and their partners collaborate successfully in the face of mounting pressures?
James Chase chairs a candid discussion with six seasoned execs in "The Agency-Client Relationship", our first Leadership Exchange Uncut e-book. Get the inside scoop on the challenges and opportunities of the agency-client relationship from these industry leaders from both sides of the divide:
Matt Brown, General Manager, ICC Lowe
Zoe Dunn, Principal, Hale Advisors
Shwen Gwee, Founder and Host, PharmFresh.TV (now at Digitas Health)
Kristin Patton, Principal, KBP Associates, contracted to Zogenix
Janie Rodriguez, Senior Manager, Primary Care, OAB Marketing, Pfizer
Martin Skelton, Managing Director, Global Healthcare, Interpublic Group
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