Oncology Marketing Perspectives

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Download now to read about:

  • Why oncology is diving into DTC
  • The emergence of patient engagement as an area of focus – and what it means for marketers
  • How pharma is retooling their methods of engagement to reach oncologists
  • Advancements in science, with a timeline of checkpoint inhibitors
  • The growing need to capture and analyze data, not only for better marketing, but also for better outcomes
  • Emerging trends in market access, as payers and health systems look for value-based outcomes
  • New developments in the oncology landscape, including the increasing use of VR in treatment

No matter what your area of focus in oncology marketing or oncology drug development, the last five years have been a fasten-your-seat-belt ride, with no signs of stopping. Read on for some much-needed perspective.

The global oncology market is riding a steady growth trajectory, with little sign of stopping. Oncology drug spend soared to $107 billion worldwide in 2015 and is projected to reach $150 billion by 2020.

We invite you to access this free e-Book today…


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