Welcome to "Personalizing the Healthcare Experience," 

the latest Skill Sets Live e-Book from MM&M

The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to one of the industry's hottest topics: Namely, making each patient feel as if an organization is speaking directly to him or her. Speakers and panelists at the morning-long session, including executives from IBM Global Business Services, Google, and @PointOfCare, weighed in on the following topics: 



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  • The Modernization of Primary Care
  • The Art of Crafting Your Message
  • Personalizing Communication Based on Personality Profile
  • Developing Empathy with the Patient Experience

This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Be sure to download now!

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