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The MM&M Skill Sets Live event, “Boosting Relationships with HCPs: Digital Sales Enablement 3.0,” touched on any number of issues facing sales forces as they contend with the challenge of gaining an audience with physicians.

Speakers and panelists at the morning-long session, including sales-force-focused executives from AbelsonTaylor, Sunovion, Adobe Systems, Lenovo and RavineRock Partners, weighed in on the following topics:

Finding the Promise of Sales Force Enablement

Exposing the Gaps in Sales Disablement: Market Overview

Exposing the Gaps in Sales Disablement: The Evolution

Bringing Sales Enablement Back

NEW! Expanded Content: This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version of this eBook has also been created and includes video interviews with speakers and other multimedia content. Choose between both versions by completing the form at the right.

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