Welcome to “Social Listening in Pharma,” the latest Leadership Exchange Uncut e-book from MM&M

Pharma firms are internalizing the notion that patients are gathering on social media, yet few have embraced the medium for real customer engagement. What are the catalysts—and barriers—to leveraging the channel for more than just listening?

Marc Iskowitz moderates a frank discussion with five experts, in "Social Listening in Pharma; Moving from Intel to Action," our latest Leadership Exchange Uncut e-Book. Stakeholders from the brand, marketing research, media and regulatory areas assess the opportunity:

 

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  • Tim Arman, co-founder and president, Health Union
  • Michele Bennett, senior director, data science and analysis, Thompson Reuters
  • Greg Cohen, associate director, global strategic marketing [multichannel], UCB
  • Siva Nadarajah, general manager, big data and compliance, IMS Health
  • Wayne Pines, public affairs/regulatory, APCO
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This e-Book shares a range of insights designed to help the healthcare industry compliantly participate on social media. Be sure to download now!

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