Welcome to "Enhancing Multichannel Marketing: Messaging in Support of Pharma's Paradigm Shift,"

the latest Skill Sets Live e-book from MM&M

At the most recent MM&M Skill Sets Live event, expert panelists attempted a challenging feat: to inform the assembled throng of marketers about a topic which they were already familiar. Namely, multichannel marketing and the opportunities there for the taking for pharma marketers who do it skillfully. 

Speakers and panelists at the morning-long session, including veteran multichannel marketers from Merck, Intouch Solutions, IMS Health, Beacon Healthcare, Abbott Nutritionals and Guidemark Health, weighed in on the following topics:

  • The ideal conditions for multichannel success
  • The science of personalized marketing
  • Leveraging technology to unify multichannel engagement
  • The content-as-a-service model

This e-book shares a range of insights designed to help multichannel-minded marketers connect more effectively with their target audiences. Be sure to download now!


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