Welcome to "The Changing Tide of Non-Personal Promotion," 

the latest Skill Sets Live e-Book from MM&M

The most recent MM&M Skill Sets Live event, "The Changing Tide of Non-Personal Promotion," surveyed a range of issues relating to one of the hottest promotional spaces within healthcare marketing. Speakers and panelists at the morning-long session, including promotional and multichannel-minded executives from GlaxoSmithKline, Epocrates, Treato and Montefiore Medical Center, weighed in on the following topics: 

 

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  • Why Multichannel Marketing Is Dead to Me
  • Reaching Doctors at the Moment of Care
  • Using Big Data to Improve the HCP/Patient Dynamic
  • Pharma and Health Systems - Perfect Together: A Collaborative Vision for mHealth Success

This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with non-personal promotion. Be sure to download now!

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