Welcome to "Communicating with the Connected Clinician,"
a new e-book from MM&M
The heady mix of changes flipping healthcare on its head is also redrawing the coordinates on pharma's professional engagement map. Electronic health records are the essential communication channel among physicians. But a host of other point-of-care (PoC) media are vying to deliver journal, med-ed, and more in the right medium at the right time. Reps aren't being completely disintermediated, either, but research suggests changes to the mix of tools they use to educate clinicians.
Free to download:
It’s free to download, just fill out our form below. Enjoy!
* Required Fields
This e-book is devoted to helping engage with digital HCPs, including advice for navigating the professional media and PoC landscape, tips on tailoring direct and non-personal messages to physicians and other clinicians, and data on channel relevance. This guide draws on some of the most knowledgeable gurus in the medical marketing and media spaces to help you curate clinical experiences. We explore: