Reinventing the Agency-Client Relationship


 

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Highlights include:

  • Agency and pharma execs describe the qualities that characterize the most successful partnerships and share the steps they are taking to strengthen those partnerships
  • Agency leads reveal recent trends that are impacting client-agency relationships
  • Agencies outside the healthcare space detail the deal-makers and deal-breakers in and around their client relationships

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The circa-2019 pharma marketing landscape has a decided “fasten your seatbelt, because it’s going to be a bumpy ride” feel to it. That's why better synergy between brands and agencies is more important than ever before. But how can marketing teams achieve that synergy? For answers, we turned to the experts.


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