Behavioral Science: The Key to Unlocking Better Outcomes


 

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In this latest eBook from MM&M, we take a deep dive into the how and why behavioral science is an integral element in the pharma marketers toolkit . Topics covered include:

  • Leveraging behavioral marketing to deliver maximum impact
  • Are patient support services impacting behavior
  • Walgreens orders wake-up call for Americans not taking medication
  • How pharma fuses behavioral science and tech for brand marketing

Download this free eBook today!


Bolstered by new trends and technology, the application of behavioral science techniques to pharma marketing is on the fast track.  Artificial intelligence and machine learning, the rise of consumer empowerment and the demand for value-based outcomes are helping to drive interest.

Pharma, payers and industry associations all recognize that patient behavior – right behind access and affordability – is a key element in an individual’s adherence to therapy.