Welcome to "Answering the Challenge of Clinical Trial Recruitment,"

 the latest e-Book by MM&M


An overwhelming majority of Americans (86%) agree that health care professionals should discuss clinical trials with patients diagnosed with a disease as part of their standard of care, according to a new national public opinion survey commissioned by Research!America.

Encouraging the physician to patient discussion is part of an ongoing effort to disrupt the persistent obstacles that occur during clinical trial recruitment, as nearly half of all trial sites fail to reach established enroll­ment goals.




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MM&M has partnered with Outcome Health, a leading provider of technologies developed to improving health outcomes, to present this free eBook spotlighting the challenges and solutions for pharma brands within the clinical trial recruitment process. You'll learn:

  • Why clinical trial recruitment remains a persistent bottleneck in the drug development process
  • How the demand by CROs for new solutions is generating innovative ways to recruit for trials
  • How digital technology is fostering new connections between the patient, physician, and research facility

Access this FREE e-Book today!



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