Help preserve prescriber choice by including patient savings offers in the EHR

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The move toward drug price transparency is real, and it’s having a significant effect on prescribers’ choices.

Among physicians using real time benefit check (RTBC) in the EHR, if a prescriber’s first-choice drug isn’t covered by the plan, he or she switches to a covered medication 75% of the time.


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Fortunately, brand teams have multiple channels to provide information about available patient savings that can give HCPs full transparency into the drug prices eligible patients are likely to pay.

Uncover best practices for delivering savings offers to HCPs and their patients in the prescribing workflow.

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