Evolution of the Agency Universe


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Sessions included:

  • Winning Pitches in an Increasingly Crowded Market: presented by Mark Schnurman, founder of Filament, who urged agency execs to practice before pitches, and put a stake in the ground.
  • How the Advertising Agency Universe is Evolving: The more things change, the more they stay the same: a candid status update by Fingerpaint founder Ed Mitzen, who touched on talent, procurement, creativity (still king!), and letting go of bad clients.
  • Reimagining the Future of Client/Agency Partnerships, featured a quartet of industry experts, representing more than 120 years of experience in life sciences marketing, a fact duly noted by moderator Amar Urhekar, president of McCann Health Americas. Urhekar deftly guided discussion through a wide range of trending topics, including the evolution of agency/client partnerships, walking the line between innovation and regulation, the role of procurement, and what clients expect from agencies in this evolving atmosphere.
  • It’s a Wrap: Diversity and Inclusion and the Day’s Learnings:  observations from Alison Stockley, content strategist, Concentric Health Experience, on the state of diversity and inclusion in healthcare, and Cassandra Sinclair, global client lead, Wunderman Health, who commented on the range of topics covered during the morning event. “Creative is key but it needs to be grounded in measurability and reality,” said Sinclair.

Whether or not you were able to attend the event on October 4th, this e-Book provides key takeaways in a digestible, handy format. Download now!

Market changes in the healthcare and pharma agency arena are happening at breakneck speed, no matter which side of the road you pitch your tent.

A perfect time for MM&M’s first-ever Evolution of the Agency Universe event, held on October 4th in New York City. The conference brought together agency creatives and executives, pharma reps from market access and procurement, technology specialists, and brand leaders for a frank discussion on the changing agency landscape – the peaks and valleys, the brilliant and the mundane.

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