"FutureTech Pharma: Revolutionizing Tech in Pharma Marketing,"

an e-Book of learnings and actionable insights from 

MM&M's recent half-day conference in Philadelphia


No one can refute the fact that technology is revolutionizing healthcare, enabling more connectivity, stretching the limits of going beyond the pill, and helping marketers achieve a 360-degree approach to care.

To explore tech's disruptive potential, FutureTech Pharma, held in the City of Brotherly Love on April 13, featured a half-day program detailing innovative technologies and relevant actionable insights.



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Missed the actual event? In this e-Book, you'll be able to read about some of the significant findings presented during the morning. This includes:

  • Regeneron's new In My Eyes app, which essentially gives the smartphone retinal disease, so HCPs can understand their patients' experience with the disease
  • The importance of multichannel marketing data management, and how to move from talking about data issues with your marketing team to actually leveraging insights
  • The benefits of keeping it simple to maximize returns, and the importance of focusing on value rather than "monument building"
  • How DMD's Audience Identity Manager (AIM) is giving brands the ability to understand HCPs behaviors, so targeted, more relevant information can be delivered in the digital environment



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