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Pillars of Success in HCP Multichannel Marketing


In this latest e-Book from MM&M, industry experts from BioPharm Communications share best practices on how to create a flexible, integrated multichannel campaign that targets relevant audiences of any size, from more than 100,000 HCPs specializing in broadbased conditions to those specializing in extremely rare diseases. Topics include:

  • Identifying key HCP target segments
  • Developing proven promotional tools
  • Why a design-flexible, rules-based CRM platform is key
  • The need to end siloed communications
  • Constant measurment's key role
  • Evaluating ROI using advanced analytics  

  Access this free e-Book today!

Data-driven multichannel marketing has a proven track record. Even so, the sophisticated executions of data integration and channel blending found in the retail industry, for example, has historically been missing from pharma marketing.

But it's now starting to emerge, and for good reason.

Data-driven multichannel campaigns have higher open and engagement rates, as well as greater impact on HCP behavior.

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