"NextGen Data & Analytics," 

an e-Book of insights and takeaways 

from MM&M's latest UpNext series

Healthcare is data rich.

However, while the data seems infinite – customer journeys, market research, HCP information, EHRs, evidence-based medicine data, and clinical trials – the challenge becomes how to connect and analyze that data to drive actionable insights.

MM&M’s NextGen Data & Analytics summit, a part of the UpNext series of 
timely workshops, was designed to help pharma gain a
 better understanding of health data in 
order to maintain competitiveness.


Free to download:

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If you couldn’t make it on December 6th, you can catch up on what you missed – or refresh your memory if you did attend – by downloading our e-Book report for all the key takeaways from an event at which industry leaders tackled these critical issues:

  • How predictive analytics can optimize your marketing approach
  • Applying machine learning best practices from outside pharma
  • Using data visualization to translate data into actionable education
  • Linking and analyzing data for predictive modeling
  • Tackling the new Ps in pharma marketing: predictive modeling, personalization, peer-to-peer, and participation
  • Smarter, more efficient ways to engage
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