Welcome to "SXSW Health 2017: A Seat at the Adults' Table," 

the latest e-Book from MM&M


Six years ago the health track didn't exist at SXSW. Even last year, it was relegated to a hotel more than a few steps away from the event's heart. this year, through still a sub-track of SXSW Interactive, the healthcare agenda had a definite main-event feel.

Not only does that bode well for the track's future at the annual gathering in Austin, Texas, it highlights the bevy of SXSW takeaways from which all the healthcare marketers can benefit – many of which centered around making the patient experience better. And that's really what it's all about, isn't it?



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MM&M has set out to capture the very best from this year's health track. The result is this e-Book, in which we highlight:

  • A trio of SXSW sessions that underscore how health hackathons and startups are driving innovation and ideas for the entire sector
  • What makes SXSW's health track so notable, interesting, and memorable – as told exclusively to MM&M by three conference speakers
  • Valuable lessons to be learned from the three Ws: wearables, Watson, and Walmart
  • MM&M's dynamic dozen: 12 takeaways from SXSW that underscore the changing tide in the healthcare industry

Lines snaked outside conference rooms devoted to health panels. A quick look at the audience revealed the notable presence of more mainstream tech and data players than you would typically find at health-industry gathering. And the diversity in both the sessions (focusing on wounded warriors and the LGBT community, just to name two) and those leading them was refreshing. So whether you were unable to attend, or even if you did attend but couldn't catch it all, we encourage you to access this e-Book today.



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