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Participants shared their observations on trends, regulatory hurdles, as well as anticipated challenges for the year to come. Some highlights included: 

  • How to navigate the changing landscape of healthcare and determine how it impacts your brand 
  • Examining how new players (like Amazon, Google) are fueling connected conversations like never before 
  • A look at how we can redefine and optimize the value being demonstrated to the end consumer even as the healthcare environment continues to evolve 
  • How companies are helping to ensure that clients are creating meaningful engagement that helps drive and shape patient behavior 
  • Demonstrating how to maximize and integrate touchpoints from the office staff, to the representative, to peer-to-peer interactions, to digital platforms, and other NPP promotions in order to deliver a valuable and meaningful brand experience

Welcome to the latest eBook from MM&M...

 In this eBook we distill commentary from our March 14 #TrendTalks event, with discourse from top biopharma executives from the pharma, payer and physician space.

The intimate, invite-only format for this event divides the conversation into three distinct segments, payer, patient, and provider, allowing deep dives into marketing to patients, defining patient value, and how to earn prescriber mindshare.